We bring the best of the world. We build brands that make people sayWOW!

Boy with candy in pop-art composition, red background
Woman with WOW! Nutrition vitamin gummies in pop-art composition, electric blue background
Grandmother with marshmallow lollipop in pop-art composition, magenta background
Man with WOW! Nutrition protein in pop-art composition, green background
Grandfather with box of chocolates in pop-art composition, purple background
Man with Geli Pop! in pop-art composition, explosive orange background
Woman with WOW! Nutrition ginkgo biloba and ginseng ampoules in pop-art composition, cyan background
Girl with gummy candy in pop-art composition, yellow background

We reach all of Ecuador.

We import, develop our own brands and represent international brands, with global standards and local execution.

How it works

The model

How THE WOW! BRANDS works

Film transcript

  1. From China, Vietnam, India, Pakistan, Türkiye, Spain, Brazil, Mexico, Colombia and Peru, among others, we bring the best of the world to Ecuador.
  2. In our laboratory, every product becomes a brand that makes people say WOW!: more than 20 own brands.
  3. From the port we reach all 24 provinces of Ecuador, business to business.
  4. Two divisions, one way of operating: SOMOS WOW! and WOW! Nutrition.
  5. THE WOW! BRANDS. We bring the best of the world. We build brands. We reach all of Ecuador.

We select

Manufacturers with BRC, FSSC 22000, ISO 22000, HACCP or GMP, lot traceability and certificates of analysis. We bring what a demanding market requires and needs to grow.

We build

Own brands born in our laboratory and international brands we represent. Every product arrives with its ARCSA sanitary notification, handled by our team.

We reach

Traditional channel, business to business, in all 24 provinces: our own sales force and merchandisers, distribution centre and traceability to the point of sale.

Two divisionsOne WOW!

SOMOS WOW! novelty confectionery

Sweets that break the mold.

WOW! Nutrition sports nutrition and natural wellness

Fuel your WOW.

Proud to be the exclusive confectionery partner in Ecuador

SNOOPY — Joe Cool
NARUTO

Brand laboratory

More than 20 own brands

Every concept is born with a purpose, every name carries a personality and every pack is a visual promise. We make premium products accessible with market-winning prices.

Design table with packaging sketches and prototypes
Freaky Liki! Sugar Hit! Hello Jelly! Beli Bunny! Pelón Coco Loco! Samadhi Chocolat! Krimi & Kronchi! We Luv Gummies! Happybara! Rocky Bombs! Hey Bubba! Lucky Mellows! Dulce Labial ¿Chiste o Broma? Panditekas!
Ecuador 24
provinces with our own distribution
Coast Highlands Amazon Galápagos

Direct logistics with our own distribution centre and full traceability to point of sale.

Global 10+
countries of origin of our manufacturers
China Vietnam India Pakistan Türkiye Spain Brazil Mexico Colombia Peru

Audited manufacturers certified with BRC, FSSC 22000, ISO 22000 and HACCP.

Laboratory 20+
own brands developed
Gummies Marshmallows Chocolates Candies Snacks Nutrition

Concept, packaging design and ARCSA sanitary notification developed 100% in-house.

B2B Channel 100%
of our sales are business to business
Wholesalers Traditional Coverage ARCSA

Long-term partnerships with distributors and wholesale merchants across Ecuador.

For manufacturers

Why work with THE WOW! BRANDS

Instant national coverage in Ecuador

Instant national coverage

Our channels are active in every province of the country from the first container.

Creative brand culture and packaging design

Creative brand culture

Every brand is a visual story, a voice and an emotion that connects with the buyer.

Local regulatory expertise and sanitary permits

Local regulatory expertise

Registrations, permits and sanitary processes handled by our team, with precision.

Global import vision and local retail execution

Global vision, local execution

International standards applied by a team that knows Ecuador's traditional channel.